Logo usage

The Golden Outlook logo is used across a variety of applications, from business stationery and publications to signage and digital applications. To create visual consistency across all applications, use the preferred size logo for the type of execution.

Size

Whenever possible, the logo should be used at a size between 1.75” and 2.25” on printed materials. The logo is measured from the left edge of the wordmark to the right edge of the "M."

Clear space

The preferred clear space is equal to “X,” as illustrated on this page. “X” is equal to the size of the letter “u” in the logotype.

Variation (colors and lock-ups)

Two different reproduction versions of the Golden Outlook logo are available: full-color (preferred) and one-color (e.g., solid black, gray, or white).

One color solid logos

The one color solid black or white (sometimes called reversed) logos are intended for use when reproduction methods prohibit the use of the full-color logo. However, if the logo appears in a busy environment, such as over an image, a one-color logo may be ideal.

Backgrounds

The full color logo should be used only on solid white and light gray backgrounds to ensure maximum contrast. If the logo is used on a heavy color, the one color versions of the logo should be used unless sufficient contrast allows for a partial knockout as shown below. The logo should be used on solid colored backgrounds whenever possible. In the event where the logo is used on an image, special attention needs to be put towards sufficient contrast.

Proportions

The integrity of the logo must be kept at all times. Altering the logo by way of stretching, compressing or shearing is not accepted.

Co-branding

Whenever Golden Outlook is used as a primary brand in a co-branding situation, the secondary brand logo should be 25% smaller than Golden Outlook’s logo.