B2C Photography Rules
Golden Outlook photography should be chosen to represent a wide variety of ethnicities. Images should focus on a senior demographic of happy, smiling people. Images should present clear visuals of subjects in a mix of candid and posed shots. Scenic images are used very rarely. Subjects in images should be clipped, removing backgrounds. The images shown here are merely suggestions that represent the overall Golden Outlook brand look and feel.
Correct









Incorrect



B2B Photography Rules
Golden Outlook agent photography should be chosen to represent a wide variety of ethnicities. Images should focus on happy, smiling agents. Images should present clear visuals of subjects. Subjects in images should be clipped, removing backgrounds. The images shown here are merely suggestions that represent the overall Golden Outlook brand look and feel.
Correct









Incorrect


